Advertising
instxnt + TikTok Ads
TikTok ads send fast, impatient traffic. A slow store loses the buyer in the first three seconds. instxnt storefronts are edge-deployed (sub-50ms TTFB globally) and pre-wired for the TikTok Pixel — exactly the surface area TikTok ad traffic converts on.
What you get
TikTok Pixel built in
Drop your TikTok Pixel ID in storefront settings. Standard events (Browse, ClickButton, AddToCart, CompletePayment) fire automatically.
Edge speed
Cloudflare's edge network serves storefronts in <50ms globally. TikTok's ad bounce rate is brutal on slow pages — speed is conversion.
Mobile-first themes
TikTok traffic is ~95% mobile. instxnt themes are designed mobile-first; checkout flows are optimized for thumb scrolling.
One storefront per creative
Run 5–10 storefronts in parallel for different TikTok ad creatives. Compare conversion per landing page; kill the losers.
Setup
- 1
Create a TikTok Pixel
In TikTok Ads Manager, create a pixel for your storefront. Grab the Pixel ID.
- 2
Add it to instxnt
Paste the Pixel ID in your storefront's Analytics settings.
- 3
Verify in TikTok Pixel Helper
Use TikTok's Pixel Helper Chrome extension on your storefront URL to confirm events fire.
- 4
Launch the campaign
Point TikTok Ads Manager at the storefront URL. Optimize for CompletePayment events once you have ~50.
Frequently asked
Does instxnt work with TikTok Shop?
instxnt is for the off-TikTok-Shop flow — your ad takes the buyer to a Stripe checkout you control. TikTok Shop is a separate TikTok product with different fees and rules.
How fast do storefronts load?
Sub-50ms TTFB globally on Cloudflare's edge. Light pages, no heavy frameworks loaded client-side.
Can I split-test storefronts?
Yes. Spin up multiple storefronts (free plan, unlimited), point each at a different ad creative, compare. instxnt's privacy analytics show per-storefront conversion.
Spin up a storefront
Free for unlimited storefronts. TikTok Ads integration is included on every plan.