Advertising
instxnt + Meta Ads (Facebook & Instagram)
Meta's ad ecosystem (Facebook + Instagram) is the dominant paid-traffic source for product testing. instxnt storefronts are pre-wired for the Meta Pixel and the Conversions API so you can run product tests without losing signal to iOS tracking changes.
What you get
Meta Pixel built in
Drop your Meta Pixel ID in storefront settings. instxnt fires standard events: PageView, ViewContent, AddToCart, Purchase.
Conversions API ready
Server-side events via Meta's Conversions API for iOS-resilient tracking. Configure once, work everywhere.
One storefront per ad set
Run multiple storefronts in parallel for multiple ad creatives. Compare conversion per landing page, not just per ad.
No "marketplace recommendation" leakage
Unlike Etsy listings, instxnt storefronts don't show "shoppers also viewed" suggestions that could pull buyers to competitors.
Setup
- 1
Create a Meta Pixel
In Meta Events Manager, create a pixel for your storefront. Grab the Pixel ID.
- 2
Add the pixel to instxnt
In Analytics settings, paste your Meta Pixel ID. Standard events fire automatically.
- 3
Optional: enable Conversions API
Generate a Meta access token, paste it into instxnt's integrations panel, and server-side events will deduplicate against client-side ones.
- 4
Run the campaign
Point Meta Ads Manager at the storefront URL. Optimize for Purchase conversions once you have ~50 events.
Frequently asked
Does iOS 14+ tracking break this?
Conversions API server-side events are resilient to iOS tracking changes. instxnt sends both browser and server events for deduplicated, more reliable signal.
Can I test multiple Meta creatives?
Yes — each ad creative can point at a unique storefront URL. instxnt's free plan allows unlimited storefronts.
Do I need Facebook Shops?
No. instxnt storefronts are independent of Facebook Shops. The buyer goes from your ad → instxnt storefront → Stripe checkout.
Spin up a storefront
Free for unlimited storefronts. Meta Ads (Facebook & Instagram) integration is included on every plan.