For Etsy sellers
A storefront you control alongside your Etsy shop
Etsy fees (6.5% transaction + 3% + 25¢ + listing) eat 8–12% of every sale before you do anything. That is fine for organic Etsy traffic — they brought the buyer. It is wasteful for your own paid ads, your own email list, and your own social audience. Use Etsy for organic, instxnt for everything else.
Common ways to use it
Run paid ads off-Etsy
Send Meta and TikTok ads to an instxnt storefront instead of an Etsy listing. Lower fees, full ad-pixel control, no marketplace branding competing with you.
Email-list checkout
When you email subscribers about a product, link to an instxnt storefront — not the Etsy listing where they'll be tempted by competitor recommendations.
Social-audience drops
Your Instagram followers should buy from you, not from "shoppers also viewed." Send them to instxnt.
Why it fits
Lower fees
3% on Free + Stripe vs Etsy's ~10% all-in — about 1% cheaper per sale. The $19/mo Pro plan drops the platform fee to 0% and the gap widens to ~6% per sale.
Full ad pixel control
Drop Meta and TikTok pixels into your storefront. Etsy listings cannot do this reliably.
Your branding, your URL
No "Etsy" in the URL or chrome. The page reads as your shop.
Frequently asked
Should I close my Etsy shop?
No. Etsy's organic search traffic is genuinely valuable — keep the listings live. Just route paid ads and your own audience to instxnt where the fees do not bleed your margin.
Can I list the same product on both?
Yes. Many sellers do exactly this — Etsy for organic discovery, instxnt for paid traffic and email campaigns. Inventory tracking is your call.
How much does the fee delta save me?
On a $30 product: Etsy fees ~$2.80, instxnt Free fees ~$2.07 (3% + Stripe), instxnt Pro fees ~$1.17 (Stripe only) + $19/mo amortized. Across 1,000 sales/year, that's ~$700 saved on Free or ~$1,400 saved on Pro after the subscription.
Ready to test?
Free for unlimited storefronts. Upgrade only if you outgrow it.