For Digital creators
Sell digital downloads without giving up 10% to Gumroad
Gumroad invented the frictionless digital product checkout — but it takes 10% off the top. Stan.store charges $29/mo. instxnt is free for unlimited storefronts and charges 3% (vs Gumroad's 10%); the $19/mo Pro plan drops it to 0%. For any digital creator selling at meaningful volume, the math gets uncomfortable on the alternatives.
Common ways to use it
Ebook and PDF sales
One product, one storefront, one checkout. Buyers receive a download link automatically after Stripe confirms payment.
Course and template sales
Same flow as ebooks — product page, checkout, automated delivery. 3% platform fee on Free, 0% on Pro at $19/mo.
Lead-magnet upsells
Run a free lead magnet that links to a paid storefront. The storefront is yours; the funnel is yours; the customer relationship is yours.
Why it fits
Digital product delivery
Automatic download links after Stripe checkout. No middleware to wire up.
Low platform fee
3% on Free vs Gumroad's 10%. The $19/mo Pro plan buys it out entirely (0% platform fee, Stripe processing only) — pays for itself fast at meaningful volume.
AI sales copy
AI writes the long-form description, the FAQ, and the SEO metadata for you. Tweak from there if you want.
Custom domain on Pro
Run on yourname.com if you outgrow the free subdomain. SSL is automatic via Cloudflare.
Frequently asked
Can I sell multiple digital products?
Yes — unlimited storefronts on the free plan. Most creators run one storefront per product and link them from a hub or bio.
How does delivery work?
After Stripe checkout, the buyer gets an automatic email with a download link. The link is access-gated by purchase.
What happens if I make a $50,000 month?
On Free: 3% to instxnt = $1,500, plus Stripe processing. On Pro: $19/mo flat + Stripe processing only — no platform cut. On Gumroad, that same $50k month would cost ~$5,000 to the platform on top of payment processing. The Pro plan pays for itself many times over at this volume.
Ready to test?
Free for unlimited storefronts. Upgrade only if you outgrow it.